Buick certainly isn’t known for creating the sexiest or most powerful cars. Their offerings are better summed up as “solid” or “safe”.
However, they’re looking to change that, and the new Avista concept car debuted recently would certainly go a long way to change that. It’s sleek and modern, but what’s more is that it features interior design elements created with the best of modern 3D printers.
How did the automaker put this technology to use? Let’s take a closer look.
The Avista Concept Car
The Avista is a two-door coupe, and while its badges are unmistakably Buick’s, the car looks like nothing the automaker has produced in the last few decades. It actually hearkens back to the days when Buick was a more forward-thinking manufacturer, and fuses sexy curves with an aggressive stance.
Under the hood, you’ll find a V6 engine (twin turbocharged) pumping out 400 horsepower. It’s also a rear-wheel drive configuration.
Inside, the car features Buick’s trademark elegance, but translated into a driver-centric design that enfolds you in comfort and surrounds you with the best of modern technology.
The center console is “wide screen”, and the touchscreen interface is truly next generation technology. That touchscreen even travels all the way to the back seat so that those in the rear can control their own air conditioning and heat.
Of course, that’s not the biggest news. That would be the fact that much of the interior was created using 3D printing.
You’ll find these components primarily on the door and the seats. This flies in the face of what other automakers are doing with the technology.
For instance, Ford has started to use 3D printing in its prototyping efforts, but those parts will never actually make it to a production car.
Buick is doing something different. The 3D printed components are front and center, letting drivers and passengers see and touch them.
“The Avista embodies the dynamic soul of Buick. It’s a modern expression of the brand’s heritage of sophisticated performance, communicated with beautiful elegance,” explained Duncan Aldred, the company’s VP of global sales and marketing.
“There’s elegant simplicity in the Avista’s surfaces, which speaks to the purity of the car’s performance and a timeless beauty that’s a hallmark of Buick design,” added Bryan Nesbitt, Buick’s design director. “It was designed to capture the spirit of the perfect drive.”
While nothing is yet set in stone, the Avista might really end up going to production. If so, 3D printing will be used to finally create elements of an automobile that actually ends up in the hands of drivers around the US.